We updated from a single Logo to a new brand Visual Identity (VI), which includes a complete set of brand visual
language, including brand Logo, product brand Logo, standard fonts, standard colors, sound effects, standard
animation and other core elements.
This evolution of our VI and Logo shows our upgraded understanding of the industry,
audience and market trends.
It is the most important visual element of the VI system. It represents
the cutting-edge navigation and mapping technologies that
intelligently meet the user’s needs. By this technology, ECOVACS
will elegantly do every little chore by orbiting the house. Just like the
planet orbiting each other, “You” will always be the center.
Blue is the color identity of ECOVACS. It represents the breakthrough
innovations that ECOVACS has and will create. With “you” we shall
lead family life into a more intelligent and empathetic future where
technologies are connected to your needs.
It represents ECOVACS’ robotics have evolved from a tool, to
housekeeper, to companion. The dot represents ECOVACS’ product
and service. The ring implies the meticulous care and companionship.
The circle in eastern philosophy means the ideal life, a world where
you are freed from household chores to fulfill your goals in life.
New VI is inspired by the art of surrounding. A satellite orbits the earth, creating tides supporting life on the planet.
Likewise, nature surrounds and coexists with humans, creating an interdependent and viable world.
As a satellite runs precisely on its track, ECOVACS’ robots gradually perfect
precise paths to autonomously and efficiently complete their tasks.
A satellite in orbit and the earth make an inseparable pair. ECOVACS envisions the same relationship for our
robots and humans. We believe robots will become an indispensable part of our lives as an eternal companion.