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SEM Expert Date Posted: 2018-09-06 16:25:10

Job Category: APAC

People to Hire: 1

Location: Suzhou, China

Job Description

- [Ecommerce SEM expert]

1. Job Description

Job Title

Ecommerce SEM expert 

Department

APAC&EM 

Direct Report

Ecommerce Online Marketing Supervisor  

Direct Subordinate(s)

NA

2. Job Purpose (Please describe the job’s unique contribution to the organization in one sentence.)

The successful candidate is responsible for optimizing SEM and improve marketing ROI.

3. Core Responsibilities (A description of most important outputs of the job, which includes expected results and actions to achieve results. Please list core responsibilities in the order of importance.)

Area of Responsibilities

Specific Description

Percentage of workload (%)

Optimize SEM

Initiate and optimize international e-commerce advertising according to sales target, including Google Ads, Facebook Ads ect.

40%

Plan, submit and execute effective off-site campaign solutions to meet sales targets during main sales periods.

20%

Explore off-site traffic resources and assist the implementation and optimization of on-site ads tools.

20%

Link and Analyze

Act as the link between design team and e-commerce to provide creations. Improve ads with data input.

20%

Conduct data analysis on a regular basis to facilitate the improvement of resources and campaigns.

4. Major Job Contact (Please describe contacts that may occur internally (e.g. other departments within the company) or externally  (e.g. external institutes or clients )

Category of Contacts

Contacts (Please specify)

Internal

           Marketing, Product Managers and Finance

External

                               Ads platforms


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