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Digital Marketing Specialist Date Posted: 2017-06-19 19:48:06

Job Category: EU Company

People to Hire: 1

Location: Germany

Digital Marketing Specialist Job

Title: Digital Marketing Specialist

Department: EU Company

Reports to: Product Marketing Manager

Job Objective:

 ·           You will be involved in the European customer acquisition strategy through digital, social and online activities to generate extraordinary customer experience und increasing demand for our outstanding products.

·           This is a hand-on role with a wide range of duties that links to Content Marketing, User Experience and E-Commerce. You will have a big impact in the development of digital strategies in cooperation with HQ China, the marketing team leader and top management.

 

Your Responsibilities:

·           Localize and deliver content that will engage, educate and inform customers through the use of digital and social marketing technics

 ·           Ensure synergy and consistency of content across local digital activities

 ·           Focus on continuous improvement by constantly identifying and improving the customer journey and user experience

·           Maintenance, optimization and further development of the website according to SEO

·           Create new campaigns in Google Adwords, Bing Ads and Yahoo Advertising

·           Make data-driven recommendations for changes or improvements to platforms or processes and increase effectiveness of the website and campaigns

·           Responsible of the European Amazon Vendor Central Accounts

·           Responsible for European country domains

·           Manage and update content on the E-Commerce site to ensure our products are featured prominently and any upsell opportunities are maximised

 

Your Profile:

·           You have experience in online marketing and have gained knowledge of online marketing tools

·           You have a marked preference for informative and inspiring content

·           An affiliation with numbers and good analytical skills, paired with the ability to find creative solutions as well as a high level of initiative and reliability

·           You are keen to take responsibility and you have a highly self-motivated and assertive personality

·           An excellent eye for detail that allows you to spot even the smallest of mistakes

·           Strong communication skills as well as a goal-driven and team-oriented working style

·           You speak fluent English; any other European language is a plus

 

What We Offer:

·           Your role and responsibilities will grow with the growth of the company

·           We offer a very exciting challenge, in a dynamic and fast-growing environment

·           The possibility to work independently in an experienced, vibrant and highly motivated team

·           The chance to develop and implement your own ideas

·           You will take responsibility from day one and work If you would like to write the future of robotic technology, then join our ride and send us your English application to Heidi.zhang@ecovacs.com.


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