OFFICIAL NEWS
ECOVACS ROBOTICS Appoints Popular Korean Actor Hyun Bin as Brand Ambassador
2021-04-21
ECOVACS ROBOTICS
Appoints Popular Korean Actor Hyun Bin as Brand Ambassador
13 April 2021 - ECOVACS
ROBOTICS, the world’s leading home service robotics maker, today announced that
popular Korean actor Hyun Bin was appointed as its Brand Ambassador for five
Asian countries – Indonesia, Singapore, South Korea, Thailand and Vietnam. The partnership
with Hyun Bin is a perfect representation of the new theme for the ECOVACS’
full range of home service robotics, “The Best Just Got Better”. For more than 23 years, ECOVACS has continuously
invested into the innovation of its robotics products to deliver the highest
quality of user experiences. As an influential artist in Asia, Hyun Bin imbues
a sense of courage, constantly challenging himself to try multi-faceted
characters. Together, ECOVACS and Hyun Bin aim to show a mutual belief of always
challenging ourselves to pursue a better tomorrow, regardless of our current achievements.
ECOVACS DEEBOT is Hyun Bin’s
first choice for a robotic vacuum cleaner. The collaboration will include a series of TVC ads and digital campaigns.
Highly popular in South Korea, Japan, China and
countries in Southeast Asia. Hyun Bin is a household name known for his
starring roles in many Korean films and television dramas. Hyun Bin has an elegant, kind and gentle temperament and
gives his fans a feeling of warmth and comfort, very much aligned with the
emotional attributes of ECOVACS’ vision - A Robot for Every
Family. ECOVACS always focuses on innovation and design aesthetics to help
users free their hands and make home life more comfortable. ECOVACS believes appointing
Hyun Bin as Brand Ambassador will further enhance brand image and strengthen
brand reputation in Asia-Pacific region.
David Qian, Chief Executive Officer of ECOVACS ROBOTICS, said, “Hyun Bin is
popular across Asia. If you’ve seen his films and TV shows, he exudes an air of
confidence, warmth, elegance and comfort. ECOVACS also believes in
elegant design, of being in trend and confident in our ability to give
customers the warmth and comfort they expect from our products. We’re
proud to have Hyun Bin on board as our brand ambassador, and play a part in our strategy
to strengthen the emotional connection between our brand and users.
With more than 23 years of work in home service
robotics, ECOVACS has grown into a leading brand in APAC markets, and we will
continue to strengthen our globalization efforts and enhance overseas business
performance. In the next three years, ECOVACS will focus on investing more in
APAC markets and committed to becoming a leader in these markets.”
Launch campaign
adds star power for the DEEBOT T9 and N8 PRO
The upcoming collaboration campaign with Hyun Bin will
be part of the upcoming grand launches of DEEBOT T9 and DEEBOT N8 PRO.
The newly launched DEEBOT T9 is the latest
series of intelligent robots for high-performance floor cleaning, the first
9-in-1 robotic vacuum cleaners with obstacle avoidance capabilities that
combines powerful vacuuming and mopping functions with a built-in mobile air
freshener. With the latest ECOVACS’ cutting-edge feature, TrueDetect 3D 2.0,
the real-time obstacle detection and avoidance technology, and leading features
like TrueMapping 2.0 precise navigation and OZMO™ Pro 2.0 Electric Oscillating
Mopping System with the first 3D Map debuts in ECOVACS HOME App, DEEBOT T9 is
more powerful, smarter and quieter than ever before, with a whole new level of
automated cleaning efficiency and flexibility for users. Also, The
DEEBOT T9 is the first in the industry to clean floors and freshen the air at
the same time. Connected to the DEEBOT's mobile system, the air freshener
gives users a vacuuming and fragrance experience that goes beyond traditional
cleaning.
The DEEBOT
N8 PRO delivers a more powerful, worry-free and automated cleaning experience. Powered
by ECOVACS’ leading-edge TrueDetect 3D obstacle detection and avoidance
technology, TrueMapping laser-based mapping and navigation technology, upgraded
suction power, together with the compatibility of the Auto-Empty Station, the
DEEBOT N8 PRO delivers an automated experience at higher level of clean
performance that reduces direct human interaction, providing a safe and hassle-free
environment for families.
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